Trade shows are a wonderful way to exhibit your brand to new and existing customers and create a network with different people. However, for it to be successful, you need to have an efficient logistics management system to handle equipment and utilities.
This process can be challenging, so this blog will show you how to get the most out of show logistics and have a flawless exhibition.
Importance of Trade Show Logistics
A good trade show for your business entails good logistics management. Before it starts, you must design your booth, plan product demonstrations, train the staff, and more. All of these aspects are vital for a successful trade show, avoiding any accidents or misplacement of exhibition materials.
If all this planning is a burden, consider hiring a trade show logistic company to help with the process. They will handle all your trade show materials properly and even offer shipping services for your equipment.
Main Trade Show Logistics to Consider
Here are the main show logistics to consider that will help your business excel on the next show:
Timing: Arguably, the most difficult aspect of show planning is timing. Any freight shipping needs to be done before the show starts. Loading and unloading time are considered, as well as scheduling freight carriers to arrive on location. Many carriers may arrive at the same time, so make sure yours is scheduled beforehand to avoid any delay from happening.
Safe and efficient delivery: Remember to choose a carrier that will safely deliver your materials to the convention center. No carrier can guarantee safety on the road, but an experienced carrier is less likely to damage goods in transit and has the knowledge needed to transport sensitive pieces of equipment safely.
Size and weight of equipment: Show booths can vary in size, depending on structures and product displays that are part of your exhibit. Based on the total weight of your show materials, freight carriers can offer suggestions on the trucks needed to transport your equipment and how you can fit everything in the fewest trucks possible.
Tear down and departure: After the show, your utilities need to be either transported back to your headquarters or the next event. This is where trade show logistics companies can help you find ways to move your show freight and deliver it to the next location on schedule.
Trade Show Shipping Tips
Having the correct approach to a trade show will help everything run smoothly. Here are some tips that will make the process easier:
Contact the event’s director: Show organizers have information regarding equipment and will cover anything you need to know about how to pack your items and where to store pre-made booths.
Label everything: Show exhibits are a place of numerous activities, so you wouldn’t want your items lost or mixed up. Labeling even the smallest item is going to be helpful for both the setup and pick up of the booth.
Compare quotes: contact at least three different providers to have an idea of what the best price will be.
Use the official contractor: If you want to make your life easier, contact the official show partner that will help you with everything you need. However, using the official contractor means that you need to make arrangements for your staff to accept the delivery of your articles from the logistics desk.
Protect your items: Protect your shipping while in transit with durable packaging and ensure they are sealed properly. Use bubble wrap or soft cloths to protect breakable items.
Count on Trade Show Exhibit Rentals
Moving your items for a trade show can be an exhausting task. However, trade shows are a brilliant way to generate new customers and business opportunities; they are an investment that will generate returns.
Trade Show Exhibit Rentals is committed to providing you with excellent show exhibits to help your business stand out from the rest. Contact us now, and we will deliver award-winning show booths that are going to be the best of the show.
